BAM NEWS
BAM Launches New Program: Up On Green
The Builders Association of Minnesota is participating in a new environmental, economic, and public-awareness solution called UPonGREEN. BAM joins other industry leaders that are meeting the UPonGREEN Criteria and publicly presenting their Eco-Profiles for all companies and consumers to see.
UPonGREEN provides a solution for the confusion surrounding the term “green,” creates environmental, financial and social incentives in which all can engage, rewards participants for inspiring others, and can benefit every type of BAM member. It allows businesses to gain market share as a result of making simple, meaningful, measurable, often cost-reducing actions and using UPonGREEN communication tools.
BAM members have access to several excellent green building programs and through them can promote their companies as green, but not all members offer a green product measurable by the green building criteria. UPonGREEN provides a simple way to measure each type of member’s commitment to green. It provides a way for every business to be certified and acknowledged by the public and consumers.
This program was developed in Minnesota and is quickly being adopted by industry leaders in each category, including schools, retail, food, faith-based organizations, insurance, food-service, non-profits, national sports, and hospitality. In addition, individuals, families and consumers are participating by getting UP in their own lives and pledging to support participating businesses.
UPonGREEN can help us generate a greater public awareness of our industry’s green certifications, terminology, accomplishments and goals. Because the program quantifies the term green it works for the ultra-green businesses as well as the members trying to figure it out; making it a marketing tool for our entire industry; all companies from LEED-H builders to fireplace installers.
BAM is excited to be part of this program and the marketing potential this provides to all its members. Go to www.bamn.org and click on the UPonGREEN link to see for yourself.
UPonGREEN’s website: www.upongreen.com not only allows a business to spell out for consumers how they meet green objectives, but they are also able to display how many people and businesses they have inspired to do the same.